Has the best News app arrived yet ?
Ever since the launch of iPad in March 2010, it has redefined the way people consume information. A trend that started with the iPad is now being carried forward by other tablets that have entered the game, including the very recent Kindle Fire. How big is the tablet market ? Has the surge of tablets impacted consumption of News ? What are the different News apps out there and how do they stack up against each other ? What can be expected of News apps in the future ? We attempt to answer some of these questions here.
Why Google hates Traffic Exchanges?
Many bloggers have been in panic over the last few months, since Google has been involved in a huge clampdown – banning AdSense on sites that have been part of traffic exchanges. At the outset, traffic exchanges have not been doing anything illegal – they are promising readers to move around the web without getting back to a channel (Google, Twitter, or Facebook). However the interplay of human behavior, along with the model traffic exchanges have created is creating big hurdles for Google – both in ensuring value to its advertisers and ensuring efficiencies of their systems. This article is an attempt to unravel this exciting network phenomenon. Read on.
The Dhiti content discovery service: Some frequently asked questions
We are happy to be receiving a very good response from publishers and bloggers to our content discovery service. At Dhiti, our vision is to provide hassle-free products that improve the reading experience on the content web. In this article, we’d like to address some frequently asked questions about our service.
How long does it take to do a Google News for B2B?
Google News rocks. It has the ability to collate related stories together, giving orthogonal perspectives on the same story. How many people have wanted to do something like Google News for their own verticals? How many days would it take to do something like that?
Help Dhiti Get Better.
A few days back, Dhiti launched the Help Dhiti Get Better campaign. We engaged with a lot of publishers to appreciate their priorites and to know what they thought about our products. We met some of our publishers personally. We spoke to some of them on phone. But what helped us reach out to the vast majority of our publishers was an online survey. Here are some of the key insights
Publishers, do you know what your readers want?
Everyday, you get to know things from many sources. You read news online, you are hooked onto Twitter, and RSS feeds. You visit your favorite site on the web. But no site can match the relevance of some one from social network says something to you.
Traffic from search engine = Intent content match – Competition
“I need to do SEO”, is something you hear often from an aspiring publisher who has produced a lot of content, but is not seeing traffic grow.
“We can increase your search traffic by 400%”, is something you hear often from “Search Engine Marketing Consultants”, who prey upon the ignorance of the aspiring publisher still groping in the Internet forest.
Google versus Publisher
A search user landing on a particular page is a fairly special event. How does Google treat such a user compared to publishers? Google is a transactional system, where the motive is to find something quick, whereas a publisher site is an engaging and influencing platform. Even though the motives are different, there is an overlap in learning, technology and means of monetization.
What engages your users the most?
It is the ideas. The ideas that you write about. As a reader, every time I am introduced to a new thought, I have this feeling of joy. When you have read a fantastic book, or a beautiful poem or an insightful blog, and, you sit back to soak it in, these are the moments which bring a lot of joy.
A window to your site
There are times when users on a content site have an urge to explore. They are perhaps excited by the article that they just read, and they are raring to explore , either on topics related to the article or the whole site. But the navigational aides are geared towards a sober approach of finding an article, not a quick way to explore.